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8 Social Media Tips for Growing Businesses

If you’re running a growing business in the 21st century but not properly utilizing social media, you’re missing out on a big opportunity to acquire and retain customers. Social media is a great tool to help you interact with your customers and grow your business. Check out our simple social media tips and tricks to help your business take advantage of all social media has to offer.

Social Media Tips & Tricks for Your Growing Business

Social Media Tip #1: Utilize the Proper Social Media Platforms

There are multiple social media platforms available with new and innovative options launching all of the time. You may be tempted to establish a presence for your business on every platform. However, not every platform is going to provide enough benefits to your business to make them worth the time you spend creating and updating them. Go for quality over quantity when choosing the right platforms for your business.

For example, if you are looking to provide real-time customer service, Twitter might be a good platform for you to back. If your business has beautiful or interesting imagery that tells a story, Instagram would be an excellent option for you. If you are a B2B company looking to communicate with professionals, then get your company set up on LinkedIn.

Popular Social Media Platforms 

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • SnapChat
  • Pinterest
  • Google
  • LinkedIn

Social Media Tip #2: Take Reviews Seriously 

Social media sites have become the go-to source for reviews. If prospective customers see that your company is getting multiple negative reviews, they will probably take their business elsewhere. While most social sites like Facebook won’t let you remove a negative review, there are ways to combat bad reviews and cultivate good ones.

If one of your customers has a good experience with your company, ask them to share it on your social platforms. If you receive a bad review, contact the customer as soon as you can and work with them to make it right. Turning a bad customer experience into a happy customer result is a big way to build brand loyalty. Customers understand mistakes happen and they’ll remember the extra effort you went through to make it right.

Social Media Tip #3: Engage Your Audience 

One of the best things about social media is having the opportunity to interact directly with customers. If you’re not engaging with the audience, you’re missing out on building a relationship with your customers. Social media can be very informal and often should be more like a conversation than your typical marketing communication.

Worthwhile Customer Interactions Include:

  • Replying to comments
  • Liking posts
  • Retweeting
  • Asking for feedback or comments in a post

However, it’s important to remember that while keeping it conversational and informal is a good idea, you don’t want to cross over to unprofessional or adversarial.

Social Media Tip #4: Keep Your Information Accurate and Up-to-Date

If you decide to operate a social media page for your company, you need to keep it up-to-date to make sure that your page looks like someone is checking it regularly. A page with old information, bad links, and outdated posts may cause potential customers may not take you seriously.

Social Media Tip #5: Create a Social Media Personality that Matches Your Business 

Your social media account is a great place for you to set the tone for your business. How do you want people to see you? Are you a local boutique that’s fun and friendly with a youthful vibe? Do you run a law firm that’s tough, reliable and there 24/7 when people need you most? In order to come up with your social personality, determine your target audience and think about how you would like them to think of you.

Once you’ve determined your social media voice and personality, keep that tone consistent as you post across different platforms.

Social Media Tip #6: Three for You, One for Me

When you are running a business social media page, people will unfollow you quickly if every post is an ad or promotion. It’s important to give people a reason to want to follow you. Think about what you can do for them – what’s in it for them? A good rule of thumb is to do three posts for them, and one post for you – meaning three posts that are value posts for them and one that’s an ad post for your business. That way, you’re giving something of interest to customers without bombarding them with advertising.

Value Posts Might Include: 

  • Providing tips and tricks customers can use in their lives
  • Offering social media exclusive coupons, deals, or discounts
  • Providing real-time customer service
  • Giving a behind-the-scenes look at your company or organization

Social Media Tip #7: Use Video When You Can

Video is quickly becoming one of the best ROI tactics for businesses on social media. Videos are incredibly popular on mobile phones, which is crucial as more and more people look to mobile phones when consuming social media. Videos can engage customers, intrigue them, tell an eye catching story, provide useful information – making them a powerful way to retain customers and followers.

It’s important to keep in mind that you don’t need to be Spielberg to make a short video that adds value and engages your customers. Anyone can learn how to make a low budget video that their fans could appreciate. An easy way to start? Set your iPhone to high definition, use a tripod for a stable (non-shaky) video, and opt for natural light if you don’t have access to expensive lighting equipment.

Social Media Tip #8: Promote or Boost Top Performers 

Paid social media ads and posts allow you to specifically target the audience you want to reach. Take a look at which posts are receiving the best engagement from your followers and then capitalize on it by boosting the post or creating a similar ad. You get to choose your own budget and focus on a variety of factors that will help you reach the right audience that includes but isn’t limited to:

  • Customer location
  • Age
  • Gender
  • Interests
  • Relationship status
  • Device being used

Experiment with a small budget when starting out and track your progress to find out if it’s increasing customer engagement. The analytics you’ll receive will not only help you make better posts, but can also tell you more about your customer audience.

Get the Capital U Need

If you want to invest and start using social media to your advantage, it’s a good idea to have some funds to do it right. A Union Community Bank Business Line of Credits can be used for everything from paid promotions to video productions. Contact the Union Business Lending Team to learn more about the options that are available for your business.

Peter Miklos
Peter Miklos
Chief Lending Officer 717.928.2315 NMLS #810113 View My Profile
Mike Farina
Mike Farina
Business Banker, Lancaster 717.928.2383 NMLS #615577 View My Profile
Bob Bradfield
Bob Bradfield
Business Banker, Lancaster 717.928.2348 NMLS #360954 View My Profile
Mike Maurer
Mike Maurer
Commercial Loan Officer, Lancaster 717.928.2312 NMLS #456883 View My Profile
Craig Portner
Craig Portner
Commercial Loan Officer, Lancaster 717.928.2319 NMLS #456888 View My Profile
Deb Dupler
Deb Dupler
Business Banker, Lancaster 717.492.2238 NMLS #456874 View My Profile
Jeff Grove
Jeff Grove
Commercial Loan Officer, York 717.449.0860 NMLS #1254096 View My Profile
Chau Nguyen
Chau Nguyen
Commercial Loan Officer, Lancaster 717.519.9156 NMLS #1291841 View My Profile
Virginia Klingensmith
Virginia Klingensmith
Commercial Portfolio Manager 717.928.2313 NMLS #404960 View My Profile
Jeff Snyder
Jeff Snyder
Commercial Loan Manager, York 717.881.6959
Nathan Edmunds
Nate Edmunds
Commercial Loan Officer, Chester 267.565.9768 NMLS #1590306 View My Profile
Brady Barnes
Brady Barnes
Commercial Loan Officer, York 717-916-3313 View My Profile


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